Monday, December 19, 2011

The Greeting Card Way

Over ten years ago, when my business partner and I still owned our greeting card manufacturing company, we worked with a local accountant who handled the more complicated financial aspects of our business.  He soon became a friend who often chided us about how nice we always were in our business dealings.  I remember a few consultations when we had sought his advice about some pending financial confrontation, he would advise handling situation with firmness, then add "of course, you can say it in 'the greeting card way'".

Over the years, I have learned that not all companies operate in "the greeting card way".  Especially in an economic downturn where money is tight, the niceties of business are often the first things to go.  But some businesses not only operate with integrity, they also still do little extra things that make business such a pleasure.

Today was the perfect example.  Ralph, our mail carrier, brought this little box to my door.  It was a Christmas gift from Legacy Publishing in Clinton, MA, one of my favorite licensees.

Inside the box was a one-of-a-kind figurine made especially for Legacy by Vaillancourt Folk Art.  It was gift wrapped with a signed card tucked in beside it.  As I picked up the delicate figurine, I was hoping it was signed and dated.  Yes, it was!

Rarely do companies take the time to make such thoughtful, memorable exchanges.  But Legacy seems to understand how the small things are part of what makes our greeting card business special.

If you are shopping for Christmas, please remember to look for Legacy Publishing's calendars, journals, coasters and a variety of other stationery products.  It's easy to see the care they put into every product, just like the care they put into their business relationships.

Merry Christmas to you all.  May yours be filled with little unexpected kindnesses like this.

Tuesday, December 13, 2011

'Tis the Season...for a New Calendar!

The 2012 calendars are selling out quickly so get yours soon!

If you are a Missouri customer looking for the 2012 calendars in stores, check our updated Where to Buy page for a complete list of retail locations in Missouri.

And remember, you can always find Shelly Reeves Smith's products online at these retailers:,,, and

c 2011 Shelly Reeves Smith, LLC

Monday, December 5, 2011

Countdown to Christmas

Like my son (who obviously loves technology), I enjoy reading a few of my favorite blogs and websites daily. There is such a wealth of information available online from generous and talented writers. My favorites cover everything from licensing to finances, crafts, frugality, and early childhood education.

This morning, this article at called "On the First Day of Christmas My True Love Gave to Me" struck a chord with me. Our budget has been tight this year and dates nights or gifts to each other have been scaled back considerably. So I decided to try this series of small gifts to thank my husband for all the little things he does for us (shhh, don't tell him!).

I don't insist on a lot of rituals during the holidays, though I like that other people have them. I'm often too practical for my own much so that I forget to let my creative side loose at home. The great thing about this particular gift idea is that the presents needs not be expensive -- something I wish could be true of Christmas gifts in general. The real memories made at Christmas are the creative and heartfelt ways we come up with to express of love for each other.

Thank you Trina Holden for your great articles and for writing today about this charming holiday tradition.

Passionate Homemaking -- On the First Day of Christmas

Thursday, December 1, 2011

Calendar Signing This Weekend!

Join me Saturday night, December 3rd, at Hammons Black Walnut Emporium in Stockton, Missouri for their annual Christmas event. It is all part of Stockton's "A Living Christmas" celebration on the city square.

I will be at the Emporium from 6PM-8PM signing copies of my 2012 Andrews McMeel "Seasons of Friendship" calendars. In addition to other signing opportunities, there will be free samples of Hammons' famous Missouri-grown black walnuts and their selection of delicious products. There will also be free giveaways and the chance to shop their wide selection of Christmas gifts.

For more information on this event, please contact Hammons Emporium at 417.276.5800.

I'm looking forward to visiting Stockton again. I hope to see you there!

C 2011 Shelly Reeves Smith, LLC