Monday, December 19, 2011

The Greeting Card Way

Over ten years ago, when my business partner and I still owned our greeting card manufacturing company, we worked with a local accountant who handled the more complicated financial aspects of our business.  He soon became a friend who often chided us about how nice we always were in our business dealings.  I remember a few consultations when we had sought his advice about some pending financial confrontation, he would advise handling situation with firmness, then add "of course, you can say it in 'the greeting card way'".

Over the years, I have learned that not all companies operate in "the greeting card way".  Especially in an economic downturn where money is tight, the niceties of business are often the first things to go.  But some businesses not only operate with integrity, they also still do little extra things that make business such a pleasure.

Today was the perfect example.  Ralph, our mail carrier, brought this little box to my door.  It was a Christmas gift from Legacy Publishing in Clinton, MA, one of my favorite licensees.




Inside the box was a one-of-a-kind figurine made especially for Legacy by Vaillancourt Folk Art.  It was gift wrapped with a signed card tucked in beside it.  As I picked up the delicate figurine, I was hoping it was signed and dated.  Yes, it was!





Rarely do companies take the time to make such thoughtful, memorable exchanges.  But Legacy seems to understand how the small things are part of what makes our greeting card business special.

If you are shopping for Christmas, please remember to look for Legacy Publishing's calendars, journals, coasters and a variety of other stationery products.  It's easy to see the care they put into every product, just like the care they put into their business relationships.

Merry Christmas to you all.  May yours be filled with little unexpected kindnesses like this.

1 comment:

Larissa said...

that is so cool, Shelly! You can tell they put a lot of thought into it. I love the new family portrait of you guys. Thanks for sending it! Baby boy looks so young in your About Me photo compared with it! My, how the time passes.